The Wholesome Games TikTok, for example, has done a strong job curating a space that highlights games that allows the audience to consistently feel and discover a certain type of experience. What seems to work best is knowing what you hope to create and offer your audience on the platform, and then consistently following through. JW: Curation and understanding your own voice is the name of the game of so many social platforms, and TikTok is no exception. Q: Having been affiliated with the Wholesome Games Tiktok account, do you think that 'wholesome'-style games do better on the service than more 'core' titles? For example: I would NEVER be able to do the quick humor that so many viral Tik Toks have: so I don't! But when thinking about long-term content creation, think bullet points and/or easily digestible bits of information.Īlso, each platform has a different style and type of audience, and that's important to keep in mind! From my experience, the general audience of TikTok tends to be younger, and there is a definite sense of humor and aesthetic to what folks typically create.Īt the same time - at the risk of sounding obnoxiously cheesy - there are probably hundreds of communities and niches within TikTok, so create content that feels true to yourself. Summarizing your game in 60 seconds is a fun challenge and can do very well, especially as one of the first couple of videos you put out, to help with context for the rest of your content. Answer one question about your game, ask a question of your viewers, showcase one really fun asset, or highlight a particular feature or mechanic: you don't have to pitch your whole game in one video! Your game doesn't need to be the most beautiful, if they can quickly understand why they need to stick around.īite-sized content seems to find the most success, so you just need to identify your specific video's hook, and focus on that. JW: As with any visual platform, having a good looking game absolutely helps: if folks don't like what they're looking at (or don't understand it) they probably won't stick around.īut TikTok is more about catching and holding attention for 15-60 seconds, and that's why I think having a strong hook is more important. Do you think it's to do with the game 'hook', or is it OK sometimes just to have a really good-looking game? Q: A lot of game devs have trouble understanding how and why some TikToks do way better than others. And to top it off, she was willing to offer her insight on what game devs can do to improve their TikTok game. Jenny is also Communications Manager for Rose City Games (The World Next Door, Floppy Knights, Garden Story), an advisor for Kowloon Nights, and Producer for Soft Not Weak ( Spirit Swap) - so quite a resume, really. She's been one of the Wholesome Games organizing team members - so responsible for some of the viral TikToks that have appeared there. We thought it was time to investigate more, and after featuring a success story from Unpacking, we reached out to Jenny Windom, who made the viral Unpacking TikTok (246,000 likes!) as a fan/creator. (These are far better boosts than you might see on 'mainstay' platforms such as Twitter, leading us to believe we should all pay far more attention there.) We've now seen measurable and significant game interest/wishlist boosts on a whole bunch of video game-centric TikToks. An image from a TikTok video for Before Your Eyes Plus, you’re bound to get better at content creation and build a stronger fanbase along the way.This piece originally appeared in GameDiscoverCo game discovery newsletter, written by 'how people find your game' expert and GameDiscoverCo founder Simon Carless, and is a regular look at how people discover and buy video games in the 2020s. If you keep posting quality content, something is bound to stick at some point. This won’t just bring new eyeballs to your content, but could also connect you to other artists and potential collaborators. One of the best ways to receive engagement is to engage with other creators. You can also search by hashtag to see what other creators in your community are up to. Try integrating hashtags like #producer or #indieartist to start building your fanbase. TikTok is built upon niche communities, and hashtags can be extremely effective for helping you find these spaces. Now that you have a couple of post ideas, it’s time to start creating! Here are even more tips to help you organically grow your account.
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